Campaign Examples

What a Roster campaign looks like.

The following examples illustrate how Roster structures campaigns for different industries, objectives, and campus partner mixes.

Illustrative campaign structures.Not actual client results or performance data.

Student Housing

Generate qualified apartment-tour requests from students preparing for their next lease.

Duration

4 weeks

Budget

Starting at $2,500

Desired action

Apartment-tour request submission

Partner mix

Student ambassadors

In-person referrals and tour form distribution

Campus creators

Short-form video content for community-adjacent channels

Promotional team

One campus activation event near high-traffic areas

Campaign timeline

Wk 1
Brief & Plan

Wk 2
Partner Setup

Wk 3
Execution

Wk 4
Proof & Report

Campaign assignments

Distribute referral links to first- and second-year peers preparing to lease

Produce two short-form tour videos for creator channels

Staff a one-day apartment information table on campus

Place QR-code tour forms in approved campus locations

Submit daily check-ins and proof of outreach activity

Tracking methods

Unique referral links per ambassadorQR-code scan tracking per placementTour request form completionsCreator content views

Illustrative activity

814

Referral link visits

Illustrative

Tour request forms

Illustrative

291

QR scans

Illustrative

11/12

Assignments completed

Illustrative

Data shown is illustrative only and does not represent actual campaign results. Final activity depends on campaign structure, market, and execution.

Target audience

Undergraduates and graduate students seeking off-campus housing in Tallahassee.

Employer Recruiting

Reach qualified students with internship and full-time job opportunities during hiring season.

Duration

3 weeks

Budget

Starting at $2,000

Desired action

Job or internship application

Partner mix

Student ambassadors

Peer referrals and application link distribution in academic departments

Campus creators

One short-form video about the opportunity and hiring process

Recruiting event team

Tabling or presence at campus career fair or event

Campaign timeline

Wk 1
Brief & Plan

Wk 2
Execution

Wk 3
Proof & Report

Campaign assignments

Distribute application referral links to relevant students in target programs

Post event details and position summaries to student community channels

Staff the employer recruiting table at a campus event

Produce one creator video featuring the opportunity

Submit proof of outreach and referral activity

Tracking methods

Referral links by ambassadorJob application form completionsEvent registration clicksCreator content engagement

Illustrative activity

443

Application link clicks

Illustrative

Direct applications submitted

Illustrative

Event registrations

Illustrative

1,200+

Creator video views

Illustrative

Data shown is illustrative only and does not represent actual campaign results. Final activity depends on campaign structure, market, and execution.

Target audience

Juniors, seniors, and graduate students in target majors.

Restaurant Opening

Drive first-visit student traffic to a new restaurant location during its opening month.

Duration

3 weeks

Budget

Starting at $1,800

Desired action

Restaurant visit using promotional code

Partner mix

Student ambassadors

Referral code distribution and in-person peer promotion

Campus creator

Short-form food and experience content

Sampling team

Product sampling or promotional code distribution near campus

Campaign timeline

Wk 1
Brief & Plan

Wk 2
Execution

Wk 3
Proof & Report

Campaign assignments

Distribute a first-visit promotional code to student peers

Share the restaurant location and code with student community groups

Produce one short-form video of the restaurant experience

Staff a sampling shift near a high-foot-traffic campus location

Submit proof of promotional code shares and outreach

Tracking methods

Promotional code redemption countsReferral code tracking per ambassadorCreator content reachSampling event interactions

Illustrative activity

127

Promo code redemptions

Illustrative

580+

Referral code shares

Illustrative

200+

Sampling interactions

Illustrative

2,400+

Creator content views

Illustrative

Data shown is illustrative only and does not represent actual campaign results. Final activity depends on campaign structure, market, and execution.

Target audience

Students living or spending time near the restaurant location.

Fitness Membership

Convert student interest in fitness into free trial visits and paid membership sign-ups.

Duration

4 weeks

Budget

Starting at $2,200

Desired action

Free trial visit or membership inquiry

Partner mix

Student ambassadors

Referral link and trial pass distribution

Campus creator

Gym walkthrough or workout content

Sampling table team

Free trial pass distribution and registration at campus event

Campaign timeline

Wk 1
Brief & Plan

Wk 2
Partner Setup

Wk 3
Execution

Wk 4
Proof & Report

Campaign assignments

Distribute personalized trial pass links to student peers

Promote the trial offer through student organization channels

Produce one short-form content piece showing the facility and experience

Staff a trial sign-up table at a campus fitness event or social space

Submit proof of referral activity and signed-up peer count

Tracking methods

Referral link clicks and trial sign-upsPromotional code redemptionsTable sign-up form completionsCreator content views

Illustrative activity

Trial pass sign-ups

Illustrative

390

Referral link clicks

Illustrative

Table sign-up forms

Illustrative

1,800+

Creator content reach

Illustrative

Data shown is illustrative only and does not represent actual campaign results. Final activity depends on campaign structure, market, and execution.

Target audience

Health-conscious students seeking off-campus fitness options.

Student App Launch

Drive first-time downloads and registrations for a student-focused application.

Duration

3 weeks

Budget

Starting at $2,000

Desired action

App download and first-time registration

Partner mix

Student ambassadors

Referral code and download link distribution

Campus creators

App demo, review, or use-case content

Student organization partnership

Promoted post or newsletter feature to existing community audience

Campaign timeline

Wk 1
Brief & Plan

Wk 2
Execution

Wk 3
Proof & Report

Campaign assignments

Share unique referral download links with student peers across campus

Produce two short-form demo or review content pieces

Feature the app in a student organization newsletter or channel

Submit proof of referral shares, link clicks, and content completion

Tracking methods

Unique referral download links per ambassadorApp registration completionsCreator content engagementOrganization channel reach

Illustrative activity

1,240+

Download link clicks

Illustrative

188

App registrations

Illustrative

3,100+

Creator content views

Illustrative

900+

Org channel reach

Illustrative

Data shown is illustrative only and does not represent actual campaign results. Final activity depends on campaign structure, market, and execution.

Target audience

Students aged 18–26 in Tallahassee with relevant interests or academic needs.

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