Turn campus attention into measurable action.
Roster helps companies launch coordinated campaigns through student ambassadors, creators, events, and campus communities—with one campaign plan, managed execution, and measurable outcomes.
Active Campaign
Tallahassee Student
Housing Campaign
Week 3 of 4
814
Link visits
+67 today
63
Tour requests
+8 today
291
QR scans
+23 today
Ambassador referral
3 partners
Campus creator video
2 partners
Event activation
1 partner
QR-code placement
4 partners
Promo rep shift
2 partners
Latest Proof
QR placement — Union
Photo + location tag
Verified
Tracking Active
Illustrative campaign data — not an actual client result
The Problem
Reaching students is easy. Coordinating a campaign is not.
Without Roster
FragmentedTime spent managing people instead of running a campaign. No clear picture of what students actually did.
With Roster
CoordinatedOne campaign. Every assignment tracked. One report showing exactly what students did.
How It Works
One campus campaign.
One coordinated operation.
Six connected stages from campaign brief to combined report.
Define the outcome
Tell Roster which campus to target, which students to reach, the action you want them to take, your budget, and your timeline.
Build the campaign
Roster designs a coordinated campaign plan selecting relevant campus partners, formats, assignments, and tracking methods.
Approve the plan
Review the proposed structure, partner mix, assignments, and budget. Confirm and the campaign moves forward.
Execute locally
Campus partners receive their assignments, materials, tracking links, QR codes, and deadlines. Roster manages the coordination.
Measure activity
Track link visits, QR scans, form submissions, referral activity, event interactions, and proof of completion in real time.
Receive one report
Get a single combined campaign report covering every partner, assignment, tracked action, and measurable outcome.
Campaign Formats
The right format for the right outcome.
View campaign examplesStudent Ambassador Campaigns
Deploy student ambassadors with referral links, QR codes, and promotional materials to drive specific student actions on campus.
Desired outcomes
Campus Creator Campaigns
Brief local student creators to produce authentic short-form content that drives awareness and measurable actions from student audiences.
Desired outcomes
Campus Event Activations
Place promotional teams and brand presence at high-traffic campus events and student gatherings to capture qualified interactions.
Desired outcomes
Apartment Leasing Campaigns
Connect apartment communities with student ambassadors and campus creators to generate qualified tour requests from students preparing for their next lease.
Desired outcomes
Recruiting Campaigns
Reach qualified students with job and internship opportunities through campus ambassadors, creator content, and recruiting event promotion.
Desired outcomes
Local Customer Acquisition
Drive students through the door to restaurants, gyms, studios, and local businesses with targeted ambassador referrals and campus promotions.
Desired outcomes
Product Sampling Campaigns
Distribute product samples at high-traffic campus locations with associated tracking to measure student engagement and follow-on actions.
Desired outcomes
Community Partnerships
Build relationships with student organizations, club sports, and campus communities to execute structured campaigns with defined assignments and outcomes.
Desired outcomes
Campaign Capabilities
A campaign network built around the objective.
Roster selects and coordinates the right mix of capabilities for your specific campaign goal.
Campaign Assembly
Roster builds each campaign from the right mix of capabilities for your objective—not a fixed package.
Featured Campaign Example
—Illustrative campaign structure and sample data only. Not an actual client result.Tallahassee Student Housing Campaign
Objective: Generate qualified apartment-tour requests from students preparing for their next lease.
Campaign Structure
Week 1
Campaign launch, ambassador briefing, tracking links distributed
Week 2
Creator content published, QR codes placed across 7 locations
Week 3
Live event activation, peak referral activity tracked
Week 4
Final assignments completed, proof collected, report generated
Campaign Report Preview
814
Tracked link visits
63
Tour request forms
63
Lead forms submitted
tour request forms
47
Tour requests
qualified apartment inquiries
3/3
Ambassador assignments
completed with proof
2/2
Creator content
videos published
120+
Event interactions
estimated at activation
Illustrative campaign structure and sample data only. Not an actual client result.
Measurement
Measure what students actually do next.
Roster structures campaigns around a defined student action, then connects campaign execution, tracking, and proof of completion in one report.
Step 1
Campaign Assignment
Campus partner receives a defined task with tracking link, QR code, or form.
Step 2
Student Interaction
Students engage with the assignment through ambassador contact, content, or in-person activation.
Step 3
Trackable Action
The desired student action is captured: a form submission, link click, QR scan, or referral.
Step 4
Campaign Report
Every tracked action, proof of completion, and partner activity rolls into one combined report.
Measurable student actions
Roster does not guarantee specific outcomes. Measurement is based on tracked activity within the campaign structure.
For Companies
Launch on campus without building the network yourself.
Roster manages the people, assignments, timelines, communication, and tracking behind a coordinated campus campaign, so your team does not have to recruit and manage every participant independently.
For Campus Partners
Get paid to execute campaigns around your campus.
Roster connects approved students, creators, event teams, and campus communities with clearly defined campaign opportunities.
Student ambassadors
Referrals, lead generation, in-person outreach
Campus creators
Short-form video, photography, campus content
Promotional teams
Event staffing, sampling, brand activation
Campus communities
Student orgs, club sports, campus media
Joining does not guarantee campaign opportunities or compensation.
Join the Roster NetworkPricing
Campaign investment.
Local Campaign
starting at
A focused campaign using a limited number of campus partners, assignments, and tracking methods.
- Defined campaign objective
- Select campus partner mix
- Campaign assignment design
- Tracking links and QR codes
- Proof of completion collection
- Combined campaign report
Campus Activation
starting at
A coordinated campaign involving several partner types, content, physical activation, and campaign reporting.
- Everything in Local Campaign
- Multiple partner type mix
- Student creator content
- Physical event activation
- Expanded tracking suite
- Full campaign reporting
Multi-Campus Campaign
pricing
Campaign execution across multiple college markets with custom staffing, creative requirements, timelines, and reporting.
- Multiple campus markets
- Custom partner staffing
- Tailored campaign design
- Cross-campus reporting
- Dedicated campaign management
- Custom timeline and scope
Final pricing depends on location, campaign objective, duration, partner compensation, content requirements, event costs, and measurement needs. All campaigns are scoped individually.
FAQ
Common questions.
Get started
Build your next campus campaign.
Tell us who you want to reach and what action you want students to take. Roster will structure a coordinated campaign around relevant campus partners and measurable assignments.
Roster is an independent platform and is not affiliated with or endorsed by Florida State University or any other university unless explicitly stated. Currently launching in Tallahassee, Florida.